How to identify last activity date? | Community
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A
Anonymous
March 3, 2015
Question

How to identify last activity date?

  • March 3, 2015
  • 1 reply
  • 2131 views
Is there a way to identify the date of a users last activity? Activity as in email open or click (excluding unsubscribes), web page visit, webinar or trade show attendance (from a list import). IM doesn't work because just visiting a web page isn't Interesting enough to capture. From this we want to identify the number of months since last activity.
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1 reply

Josh_Hill13
Josh_Hill13
Level 10
March 3, 2015
Sure, just pull a filter on one of those.

But Updated At is probably a better way to do this. Many firms also have a Last Campaign Response Date.
A
Anonymous
May 28, 2015

Hi, Does last activity date will be the last email opened date or last link clicked date or whichever action is last?

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