How to have UTM code display in addition to Marketo tracking code in an email? | Community
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C
charter-2
Level 1
August 26, 2020
Question

How to have UTM code display in addition to Marketo tracking code in an email?

  • August 26, 2020
  • 1 reply
  • 2629 views

Hello,

 

We have added a UTM code to an email link in part of our engagement program. However, when the link is clicked it only shows the Marketo tracking link, and not our UTM code as well. We would like to have the campaign code display in addition to the Marketo tracking code.

 

Here is an example URL.  Only the Marketo tracking code portion is included:

https://resources.cadence.com/?mkt_tok=eyJpIjoiT0RFd1pqZzNNakEwTmpZMSIsInQiOiJkTzJBWTFEV0Qwdm02Q0ZvMGg1a3p0ZGprUUZZTk1jRU5FUW5sYUxvUTYrUjNDMjlpWllUbzVmZVdrMnZBU29EQzNJOFFEZ2tLYnVCV0pWRnJZQStHWnpqeGFZcmZmQmR2VVQrU01ldDhBQ3hVMlU0eUFBWkhcL3NuMHhvUTFqdFkifQ%3D%3D

 

What we want to achieve is this:

https://resources.cadence.com/?utm_source=MKTO&utm_medium=EM&utm_campaign=ABM_RFM&utm_content=MAG_0800&mkt_tok=eyJpIjoiT0RFd1pqZzNNakEwTmpZMSIsInQiOiJkTzJBWTFEV0Qwdm02Q0ZvMGg1a3p0ZGprUUZZTk1jRU5FUW5sYUxvUTYrUjNDMjlpWllUbzVmZVdrMnZBU29EQzNJOFFEZ2tLYnVCV0pWRnJZQStHWnpqeGFZcmZmQmR2VVQrU01ldDhBQ3hVMlU0eUFBWkhcL3NuMHhvUTFqdFkifQ%3D%3D

 

So the question is, where do we find the window or tab with the field where the tracking code can be inserted? Does the UTM code need to be separated form the URL and inserted in a different Marketo field to work properly?

 

Thanks!

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
August 26, 2020

If the link is properly formatted to start with, Marketo will not change the original query params.

 

So it's very much not expected to have your URL stripped of its params:  addition of the mkt_tok doesn't change your other params.

 

What's an example rewritten URL? (The URL at your branding domain.)

C
charter-2Author
Level 1
September 8, 2020

Hello,

Our rewritten URL is this:

https://resources.cadence.com/?mkt_tok=eyJpIjoiT0RFd1pqZzNNakEwTmpZMSIsInQiOiJkTzJBWTFEV0Qwdm02Q0ZvMGg1a3p0ZGprUUZZTk1jRU5FUW5sYUxvUTYrUjNDMjlpWllUbzVmZVdrMnZBU29EQzNJOFFEZ2tLYnVCV0pWRnJZQStHWnpqeGFZcmZmQmR2VVQrU01ldDhBQ3hVMlU0eUFBWkhcL3NuMHhvUTFqdFkifQ%3D%3D

 

When we originally had put this in:

https://resources.cadence.com/?utm_source=MKTO&utm_medium=EM&utm_campaign=ABM_RFMIC&utm_content=MAG_0800

 

As you can see, our UTM code had been overwritten by the Marketo UTM code. It is fine to keep Marketo's long stream of letters, as long as our UTM code still stays in the link. 

 

SanfordWhiteman
SanfordWhiteman
Level 10
September 8, 2020

I mean the URL at the branding domain.

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