Understanding your point (I think) about opens/clicks happening automatically (images being downloaded or bots clicking) - but not sure what else we could look for to prove, could you enlighten me?
Regardless, I'm not feeling great about a blast to a list of leads who have (albeit automatically) opened or clicked an email less than 25% of the time in the last 6 months. Typically we have a good audience when we do reach out, so I'm wondering if the concern would be associated with getting too many complaints/SPAM flags, or is it predominately about having the email well-engaged with?
Really appreciate your insights @sanfordwhiteman .
Understanding your point (I think) about opens/clicks happening automatically (images being downloaded or bots clicking) - but not sure what else we could look for to prove, could you enlighten me?
Regardless, I'm not feeling great about a blast to a list of leads who have (albeit automatically) opened or clicked an email less than 25% of the time in the last 6 months. Typically we have a good audience when we do reach out, so I'm wondering if the concern would be associated with getting too many complaints/SPAM flags, or is it predominately about having the email well-engaged with?
Really appreciate your insights @sanfordwhiteman .
Journey through your site. Form fills. Custom objects being attached. Other activities only done by humans.
Regardless, I'm not feeling great about a blast to a list of leads who have (albeit automatically) opened or clicked an email less than 25% of the time in the last 6 months. Typically we have a good audience when we do reach out, so I'm wondering if the concern would be associated with getting too many complaints/SPAM flags, or is it predominately about having the email well-engaged with?
It's about a sudden spark in the % of complaints, because even though you can tolerate a small number of spurious "I didn't sign up for this" complaints (even if they did) you don't want to multiply that suddenly.
