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March 10, 2015
Question

How to create contact specific tokens

  • March 10, 2015
  • 1 reply
  • 706 views
I'd like to use a contact's first name in my email campaign. However, the available tokens only include lead first name. Any suggestions?
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1 reply

March 10, 2015
Hey Amy, in Marketo {{lead.x}} tokens are typically mapped to both lead and contact fields in SFDC, so that is the field you'd need to use.

For other fields, you can check this by going to admin >> field management and it will show the SFDC mappings.