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October 28, 2014
Question

How to create an Acquisition program

  • October 28, 2014
  • 4 replies
  • 1379 views
Hello,

I'm trying to do a bulk import of leads and on step 3 it asks me to choose an Acqusition Program. When I click the drop down there is nothing listed and Marketo is not letting me type anything into this box to proceed. 

How/Where do I create an acquisition program?


Thanks,
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4 replies

Josh_Hill13
Level 10
October 28, 2014
You can select None.

Do you have any Programs in Marketo? sounds like you do not.

The Acquisition Program is NOT required. It is mostly helpful if you are importing lists into Tradeshows or other events. So if you really want, go create a Program and then come back to Import List and it will appear there. Just remember this Program will get credit for ANY new leads you import.
October 28, 2014
We have a ton of programs, been using Marketo for 2 years now and have over 300,000 leads. None of my programs are showing in the drop down. 

Acqusition program is a required field for importing a list, so I can't move past this to complete the upload. 

Josh_Hill13
Level 10
October 28, 2014
You should be able to say "None"

but it might be because you set Step 1 to New Leads only or something.
October 28, 2014
hmmm, I just set to default (fast import). I'll keep fiddling around I guess.  Thanks