how to check Unique Opens & Unique Click? | Community
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A
Anonymous
December 22, 2015
Question

how to check Unique Opens & Unique Click?

  • December 22, 2015
  • 4 replies
  • 2814 views

how to check Unique Opens & Unique Click?

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4 replies

Frank_Breen2
Frank_Breen2
Level 8
December 22, 2015

You can create a Smart List for this, then add in Opened Email for the Open list and Clicked Link in Email for the Clicked list, then click the Leads tab in each to get the actual leads.

Josh_Hill13
Josh_Hill13
Level 10
December 22, 2015

You can also see this in RCE if you have it.

A
Anonymous
December 24, 2015

Agreed, upgrading to RCE will allow you to see this all in one report.

Justin_Cooperm2
Justin_Cooperm2
Level 10
December 28, 2015

It's not possible to track unique opens in Marketo. The open even is recorded only once per lead per email and any subsequent opens are not recorded.

EDIT: I should also add that it is possible to see # total and unique link clicks in an Email via the Email Link Performance Report. RCE is not necessary to see this info.

A
Anonymous
December 29, 2015

Can I check click through rate?

Justin_Cooperm2
Justin_Cooperm2
Level 10
December 29, 2015

Of course! The Email Performance Report will show you the Clickthrough rate (defined as a unique leads that clicked at least one link in the email / # leads that were delivered the email).

The Email Link Performance Report will show you Total Clicks, if you're interested in that.

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