How to build a transactional email for email address confirmation? | Community
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A
Anonymous
November 16, 2016
Question

How to build a transactional email for email address confirmation?

  • November 16, 2016
  • 1 reply
  • 2588 views

We are trying to build an email through which users can confirm their email address after creating an account with our application, and communicate back to our proprietary database when users confirm the email address.

Our Create Account page is part of our application, it’s not a Marketo form.

Do you have any ideas on how to this in Marketo?

I have a few very conceptual ideas that would include:

  • Request Campaign API call (when users are created in our system). Email is triggered with link to Landing page.
  • Landing page where we thank the user for confirming the email address and direct them to our application login page

We also need to communicate back to our system that the user clicked the link in the Marketo email/visited the Landing page. My first thoughts where to have a Smart Campaign that sets a field to TRUE when users click on link and then get that value through an API call.

I haven’t fleshed out all the details, so I’m not sure if my solution is even viable.

I was hoping Marketo will have something more out-of-the-box for this common use case, but couldn’t find anything so far.

How did you build your email address confirmation email?

Any inputs/ideas are highly appreciated!

Thanks!

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
November 16, 2016

Don't waste API calls on this. They are extremely precious.

Assuming Munchkin is running on your domain (it should be, if you want to keep Marketo useful) The Clicked Link in Email activity will show that the lead confirmed their address.  You can fire a webhook back to your system when that activity comes in.

A
Anonymous
November 16, 2016

Thank you for the very useful tip. Unfortunately, our initial Marketo integration did not include the Munchkin code. I do agree with you that we are missing some opportunities there without it. From what I could gather it doesn’t require too much work, so we might go that route before adding any new transactional emails.

SanfordWhiteman
SanfordWhiteman
Level 10
November 16, 2016

Thank you for the very useful tip. Unfortunately, our initial Marketo integration did not include the Munchkin code. I do agree with you that we are missing some opportunities there without it.

Actually, even without Munchkin, the Clicked Link in Email (and that alone) will be registered, but you will not be able to take action on further web activities by the same lead.

I can't imagine using Marketo without running Munchkin on all web properties.

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