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Christine_Chow
Level 2
April 10, 2017
Question

How to A/B Test with Nurture Campaigns (Program)

  • April 10, 2017
  • 1 reply
  • 9276 views

Can someone provide a guide on how to set up a/b testing for nurture campaigns? Thanks!

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1 reply

Grégoire_Miche2
Level 10
April 10, 2017

Hi Christine,

In engagement programs, you will need to use a champion/challenger A/B Test. The doc is here: Email Tests - Champion/Challenger - Marketo Docs - Product Docs

Please note that the email will remain in test mode (keep sending all test versions) until you come back and declare a winner.

-Greg

Christine_Chow
Level 2
April 10, 2017

Thank you!

Grégoire_Miche2
Level 10
April 10, 2017

You are welcome.

Pl mark it as answered

-Greg