How much modification can I do to the Multi Touch Calculation | Community
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A
Anonymous
October 17, 2016
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How much modification can I do to the Multi Touch Calculation

  • October 17, 2016
  • 1 reply
  • 1843 views

I want to apply my own weighting to the calculation

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I don'e believe you can make any modifications to the calculation.  it is weighted equally amongst all successful marketing activities.

1 reply

A
Anonymous
Accepted solution
October 17, 2016

I don'e believe you can make any modifications to the calculation.  it is weighted equally amongst all successful marketing activities.

A
Anonymous
October 17, 2016

Huh, OK.  I thought you could modify that calculation.  So it is just an even distribution between all of the successes?

A
Anonymous
October 17, 2016

Well, its not quite even.  What happens is that a single marketing activity might have multiple successes.  So for example, on marketing activity has 5 successes, and 5 other activities have 1 success each.  The first marketing activity would get 50% of the attribution, where the other 5 would get 10% each.  Does that make sense?

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