How much are you on pace to spend on content curation/marketing this year? | Community
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Anonymous
June 17, 2015
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How much are you on pace to spend on content curation/marketing this year?

  • June 17, 2015
  • 1 reply
  • 1359 views

We are in the very beginning stages of developing a content marketing strategy. I'm interested in getting a gauge on how #marketing_nation​ is investing in this category and what are some lessons you've learned?

Thanks!

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Best answer by

Larissa Postell​

Marketo.com has some great info on Content Marketing. Here are some links

  • Paying Tribute to the King: Is Content Creation Worth the Effort? – Marketo.com
  • The Definitive Guide to Engaging Content Marketing – Marketo.com
  • Demand Generation & Content Marketing Strategy Guide – Marketo.com
  • marketo.com/cheat-sheets/content-marketing/

The Content Marketing Institute also has some good info.

This report that budget allocation is 50% on creation of content, 25% on distribution and 25% on promotion.

Here's some decent, but outdated data... but it should give you some things to think about..

Hope this helps.

1 reply

A
Anonymous
Accepted solution
June 17, 2015

Larissa Postell​

Marketo.com has some great info on Content Marketing. Here are some links

  • Paying Tribute to the King: Is Content Creation Worth the Effort? – Marketo.com
  • The Definitive Guide to Engaging Content Marketing – Marketo.com
  • Demand Generation & Content Marketing Strategy Guide – Marketo.com
  • marketo.com/cheat-sheets/content-marketing/

The Content Marketing Institute also has some good info.

This report that budget allocation is 50% on creation of content, 25% on distribution and 25% on promotion.

Here's some decent, but outdated data... but it should give you some things to think about..

Hope this helps.

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