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Hobie_Thompson1
Hobie_Thompson1
Level 4
March 31, 2017
Solved

How Marketo deals with merged lead email addresses

  • March 31, 2017
  • 2 replies
  • 2122 views

I've gone through the Community documentation, and I may be missing something, but I can't seem to find what would happen in this specific case:

Lead 1 is John Smith with email address john.smith@email.com.

Lead 2 is John Smith with email address john.smith@company.com.

The leads are merged, with the second record being the one selected for data to keep.

If John Smith comes to another LP with a Marketo form, for example, and enters john.smith@email.com as his email address, what happens? Does Marketo remember the merge? Is a new Lead created?

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    Best answer by Grégoire_Miche2

    Hi Hobie,

    A new lead will be created. The only place where Marketo will remember the email address is in the durable unsubscribe list (where all unsubscribe emails are kept), but this only remember the email address, not the lead.

    -Greg

    2 replies

    Grégoire_Miche2
    Grégoire_Miche2Accepted solution
    Level 10
    March 31, 2017

    Hi Hobie,

    A new lead will be created. The only place where Marketo will remember the email address is in the durable unsubscribe list (where all unsubscribe emails are kept), but this only remember the email address, not the lead.

    -Greg

    Hobie_Thompson1
    Hobie_Thompson1Author
    Level 4
    March 31, 2017

    Thanks, Greg.

    Dan_Stevens_
    Dan_Stevens_
    Level 10
    March 31, 2017

    Here's an idea to vote up that would take care of this scenario:

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