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Ari_Echt1
Level 5
February 3, 2015
Question

How many trained Marketo users do you have?

  • February 3, 2015
  • 12 replies
  • 3662 views
One of the challenges I've experienced in running Marketo (or any marketing auotmation platform) at two companies is keeping up with all the demands coming at you.

I am curious as to what the ratio of number of trained Marketo users who support marketing programs is relative to the size of your entire marketing department (PR, SEM, content marketing, social, demand gen, events, customer marketing, marketing ops, web designer)? 

Ration for us: 
total marketing: 15
trained marketo users: 2

Thanks for sharing any input, ratios. 
 
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    Jamye_Breidenba
    Jamye_Breidenba
    Level 3
    February 4, 2015
    Our company has 2,500+ employees worldwide... the marketing department makes up around 100+ people. Out of that, about 15 of us use Marketo with 3 super users (2 operational/database management focused and 1 who does program/asset builds).

    We currently staff 5 vendors who are Marketo partners or have experience working in Marketo to consult, build programs or customize the Marketo instance to work with our eco-system.
    Michelle_Tizian
    Michelle_Tizian
    Level 10
    February 4, 2015
    Total Marketing: 5
    Trained Marketo users: 2 from Marketing and 1 from the Events Department
    Proficient and Marketo Certified: 1
    Editorial (Writers) who use Marketo: 3 

    I'm the Marketo admin, I create the programs, campaigns, forms, landing pages, emails, reports and the database clean up and I train my coworkers for specific activities and I work with the VP of Marketing and Associate Managing Director for conceptualizing and excuting promotional campaigns. There's 1 person in our Marketing team who provides support for lead activity look up. Our list specialist handles building lists on the salesforce side and she cleans up the database on her end.  We have one other person who handles the delivery of our 5 monthly publication email broadcasts. 

    How do I handle the demands that come my way? When I get a request, I build a timeline with all of the campaign requirements. I use the Marketo calendar for my purpose and our department uses Google Calendar for the promotional campaigns that is viewable to Marketing, and business development. 

     
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