How many times an email has been opened and/or clicked at the person level?

Hi Karina - Marketo reporting is not that great on "how many". Using a smart list you could run a report on people who have clicked/opened a specific email more than once, or more than twice etc, but you can't really run a report or list on "how many". If you are looking at a specific person however their log will give you when they've opened/clicked on anything and you can add up the log entries to get how many...

That's all I got

Hi Karina, you could try building a Person/Lead Performance Report using custom columns (smart lists) to determine if a record opens or clicks on specific days after the email was sent. Wish I had more for ya.

Hi @Brian Law​ and @Veronica Holmes​,

Thanks for confirming what I suspected.  I was hoping that one of you clever guys had a trick to do it.

I am building a lead scoring model for existing leads so if I use "Open Email and Email is any" they would only be able to get let's say 5 points only.  The business really wanted to score based multiple activities.

Thanks for your help!