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Mikes_Jones
Mikes_Jones
Level 7
May 9, 2018
Question

how many soft bounces = a hard bounce?

  • May 9, 2018
  • 2 replies
  • 4379 views

can someone explain how many soft bounces in X amount of times it takes before MKTO gives up and labels the record as a hard bounce and therefore an invalid email?

thanks!

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2 replies

C
ChrisM602
Level 4
May 9, 2018

I don't know how many soft bounces it takes to equal a hard bounce - I think that's logic that needs to be added in by the user (you and me). But I did find this thread that looks to be a good resource.

Steven_Vanderb3
Adobe Employee
Steven_Vanderb3Adobe Employee
Adobe Employee
May 9, 2018

Marketo doesn't. Hard bounces and soft bounces are different events that happen for different reasons, and no amount of soft bounces will automatically mark an email as invalid.  Only a category 2 hard bounce will mark a record as invalid automatically.

Josh_Hill13
Josh_Hill13
Level 10
May 10, 2018

Correct. They are totally different concepts.

What you may have heard is that some of us setup a system where:

  • One Hard Bounce is invalidated
  • 3 or more Soft Bounces in 30 days might get suspended or Invalidated

but these are flows YOU setup....not Marketo.

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