How is everyone else using tags? Looking for some best practices... I offer donuts in exchange for your thoughts : | Community
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A
Anonymous
February 14, 2013
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How is everyone else using tags? Looking for some best practices... I offer donuts in exchange for your thoughts :

  • February 14, 2013
  • 3 replies
  • 1138 views
We have the typical region, market and channel setup and I am curious how everyone else has organized their tags. What additional tag types have you created and what benefits have you seen?

We are very new to Marketo and my preference is to learn from others versus exploring on my own. Call me lazy, I just know there is a great deal of knowledge out there and I want tap into it. 
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David, in addition to Clinton's good suggestions, I have seen tags for author (for content promotion) and for webinar speaker. That way you can see, for example, if you have a few regular guest speakers on your webinars, which ones are generating the most interest (registration) and attendance.

Hope that helps!

Vivi Brock
LeadMD

3 replies

A
Anonymous
February 14, 2013
Some things to consider:

Business Unit
Product
Vertical
Topic/Emphasis
    A
    Anonymous
    Accepted solution
    February 15, 2013

    David, in addition to Clinton's good suggestions, I have seen tags for author (for content promotion) and for webinar speaker. That way you can see, for example, if you have a few regular guest speakers on your webinars, which ones are generating the most interest (registration) and attendance.

    Hope that helps!

    Vivi Brock
    LeadMD

    A
    Anonymous
    February 15, 2013
    Thanks for the feedback all! If you are going to the summit I will buy you a donut :)
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