How have you leveraged mobile SMS and push notifications for your B2B marketing demand generation efforts without being invasive? | Community
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Anonymous
April 3, 2017
Question

How have you leveraged mobile SMS and push notifications for your B2B marketing demand generation efforts without being invasive?

  • April 3, 2017
  • 1 reply
  • 1636 views

Hello,

I'm writing because we are interested in leveraging Vibes as a SMS and push notifications vendor. We would like to leverage SMS and push notifications in our engagement streams instead of just emails, but we don't want to be invasive. Definitely a fine line to toe. We largely provide content marketing in our streams (i.e., eBooks, Whitepapers, Guides etc...).

Curious as to how you've implemented mobile and texting within your B2B existing nurtures, mobile wallet transactions for B2B and any promo codes/gamification mobile for B2B purposes. Open to feedback and suggestions. Would like to know what has worked and what hasn't...Any retroactive gotchas, or I wish I knew thoughts too... Thanks!

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    1 reply

    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    April 5, 2017

    Hi Andrew,

    Champions group is not the place for this question, hence the lack of answers

    You should move it to Marketing Central

    -Greg

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