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TyronPr
Adobe Champion
Adobe Champion
November 19, 2020
Solved

How does Marketo unanonymize leads synced from Salesforce?

  • November 19, 2020
  • 2 replies
  • 3892 views

I have a lead who Marketo was able to bring in anonymous activity for prior to their becoming a person via salesforce sync. How was Marketo able to do this when this person did not have an email to associate with the SFDC lead coming in?

 

I understand that Marketo cookies leads and when they fill out a Marketo form and become a person Marketo can match their cookied, pre-form fill behavior with this new email and person that has been created. In this case, however, I cannot see what Marketo is using to make the association.

 

Any thoughts?

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Best answer by SanfordWhiteman

What are the later events? That's where you'd see the form, the clicked link, etc. which would retroactively merge the previously anonymous activities.

2 replies

TyronPr
Adobe Champion
TyronPrAdobe ChampionAuthor
Adobe Champion
November 19, 2020

@sanfordwhiteman any thoughts?

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
November 19, 2020

What are the later events? That's where you'd see the form, the clicked link, etc. which would retroactively merge the previously anonymous activities.

Josh_Hill13
Level 10
November 20, 2020

Right.

 

Marketo does not show you Anonymous data or the cookie IDs.