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A
Anonymous
February 8, 2013
Question

How does Marketo define an invalid email address?

  • February 8, 2013
  • 2 replies
  • 1128 views
We are setting up our lead lifecycle to have invalid emails go to 'trash', and were wondering how Marketo defines what an "invalid email" is?

Thanks!
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2 replies

A
Anonymous
February 8, 2013
Anything not deliverable due to something that is not a temporary technical difficulty.  Malformed, no such domain, no such user, etc.  May not want to just trash them, a lot of times it's just a typo you can easily spot (con for com, things like that).
Josh_Hill13
Josh_Hill13
Level 10
February 9, 2013
I summarized Marketo's details in this document.
http://www.slideshare.net/jdavidhill/marketo-email-reputation-management
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