How does Marketo calculate engagement score? | Community
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Anonymous
December 3, 2014
Question

How does Marketo calculate engagement score?

  • December 3, 2014
  • 2 replies
  • 1937 views
How does Marketo calculate engagement score? It the score is based on clicks, does the score tell you more about the email than the content it delivers?

 
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2 replies

Valerie_Armstro
Valerie_Armstro
Level 9
December 3, 2014

Hi Stephen,

How the engagement score is calculated differs if you are using programs or emails within the engagement streams.

If you are using emails, the score is calculated on opens, clicks, and unsubscribes.  For programs, it's based on program membership and successes 

    Josh_Hill13
    Josh_Hill13
    Level 10
    December 3, 2014
    It is an index based on what Val noted across ALL Marketo instances' data.
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