How does A/B Test Group for landing pages actually work?

Question

My team is interested in optimizing our landing page conversion. To do that we will need to set up an A/B test group for the landing page. We have set that up and we realize that is all we have to do.

With that, how does the testing actually work?

Here is how I think it works (but I am not sure):

Since there is only one URL but two test page. The URL will automatically switch the content between landing page A and landing page B, each time a different visitor visits the URL.

Example (chronologically):

1) Visitor 1 - Landing Page A

2) Visitor 2 - Landing Page B

3) Visitor 3 - Landing Page A

4) Visitor 4 - Landing Page B

5) Visitor 5 - Landing Page A

(and it continues until we stop the test by disapproving the losing test..)

AnkitDu3 · Accepted Answer

Comparison of two or more pages is done that are shown randomly to the visitors with the goal of discovering which page has more conversions. ( Form fill outs)

I hope this is what you are looking to know about testing the landing pages.

Josh_Hill13 · Answer

right.what's your question?Remember, you need to approve both sub pages AND the Group to go live.

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded