How do you track visits on Marketo Landing Pages in Google Analytics?

Question

I am trying to track visits on my Marketo Landing Pages in Google Analytics so that I can set up goals in GA. My GA code lives in Google Tag Manager and I added the Google Tag Manager code to all my Marketo pages. I also added our subdomain "content.synthio.com" to "Exclude URL Query Parameters" and it is still not working. When I search the pages under page views, no data comes up and our goals are not working.

Anyone know how to make this work?

Grégoire_Miche2 · Accepted Answer

I am using the same GA property ID. I am using the same code that is on our website www.synthio.com

Do I need a different property ID? Should I not use Google Tag Manager and just but the code directly in Marketo pages?

And when I was researching to see how to set up sub domains it kept telling me to go to property settings and where it said exclude url query parameters I put content.synthio.com

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Do I need a different property ID?

No, you don't

Should I not use Google Tag Manager and just but the code directly in Marketo pages?

No you don't

said exclude url query parameters I put content.synthio.com

Why would you do this ? I think this is were the problem is.

In "exclude url query parameter", remove "content.synthio.com" and add "mkt_tok" to exclude this when traffic is inbound from an email link

-Greg

SanfordWhiteman · Answer

Please supply one of your page URLs and I can tell you if it's sending data to the GA collector.

There's nothing special about logging Marketo-hosted LPs in GA. You can treat them as you would any static HTML pages.

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