How do YOU track engagement program responses in SFDC? | Community
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Anonymous
December 27, 2013
Question

How do YOU track engagement program responses in SFDC?

  • December 27, 2013
  • 1 reply
  • 843 views
When it comes to nurturing, I have always tracked reponses using SFDC campaigns. Historically, I had a SFDC campaign per track (Awareness, Consideration, Preference), bt now that I am going to start nurturing using Engagemet Programs, I am wondering what is the best way to track responses in SFDC?

I will have about 5 emails in each stream and 3 stream in total. Should I track responses with one SFDC campaign per email? One SFDC campaign per stream?

Thanks!
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1 reply

Josh_Hill13
Josh_Hill13
Level 10
December 29, 2013
You could create a custom engagement channel and have statuses like you suggest.

I was thinking of something like what you had.

-Nurturing
-Engaged
-Promoted = Success (or Opportunity)

or you could do this more like Lead > Interest > Consideration > Engaged > Opportunity
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