How do you structure your paid efforts? | Community
Skip to main content
A
Anonymous
November 16, 2016
Question

How do you structure your paid efforts?

  • November 16, 2016
  • 3 replies
  • 1889 views

Curious to see how others structure their paid marketing efforts in Marketo. I've seen many different ways after a couple of years of consulting...and have never seen two setup in the exact same way. My personal preference is to have one program per campaign run and use various URL parameters to slice up results. I find it makes things easier from a reporting and setup perspective...but happy to be proven wrong.

    This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

    3 replies

    Sara_Greaves
    Sara_Greaves
    Level 4
    November 17, 2016

    Your way definitely makes sense. I would think that would be the best way to track cost metrics as well. It will be interesting to see what other people say.

      A
      Anonymous
      November 22, 2016

      Yes. UTM parameters, and don't forget to add your period cost for each paid advertising you used (Adwords, and so on).

        Joe_Reitz
        Joe_Reitz
        Level 8
        November 23, 2016

        Here's one way to do it: Marketo-Nation-Talks-Advertising - YouTube

        Smartlists within content programs (as one use case) that keeps a running count of conversions via paid, and then an example with a standalone program for success and revenue credit

        If it doesn't look cool, you're probably doing it wrong.
        Terms & ConditionsAccessibility statement

        Loading footer...