How do you setup an A/B test for subject lines in a nurture campaign? | Community
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Anonymous
April 11, 2016
Question

How do you setup an A/B test for subject lines in a nurture campaign?

  • April 11, 2016
  • 1 reply
  • 990 views

How do you setup an A/B test for subject lines in a nurture campaign? I don't see an obvious solution. Please advise.

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1 reply

Grégoire_Miche2
Grégoire_Miche2
Level 10
April 12, 2016

Hi Anna,

Your email will be either directly inserted in the streams or through a sub prog:ram. In both case, you can go to the email and right-click it, then "New test". This will create an A/B test that you can edit as follow:

The only drawback is that it will not automatically computes the winner after a while. You will have to come back and declare the winner automatically.

Vote here:

-Greg

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