How Do You Set Up Program "Success" In Marketo? | Community
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A
Anonymous
August 13, 2015
Question

How Do You Set Up Program "Success" In Marketo?

  • August 13, 2015
  • 2 replies
  • 8737 views

How can you set up "program success" in Marketo? I know there is a way to identify the action that prospects can take within a campaign that would be identified as a success (e.g., clicks email, fills out form, etc.), but I'm not sure how to set it up.


Thanks for your help!

Steve

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    2 replies

    Scott_Daily
    Scott_Daily
    Level 3
    August 13, 2015

    Hi Steve! Program Success if set-up in the Admin section under tags and determined by the program type and channel you select when creating a program. Screenshot below.

    You'll need to then set-up a smart campaign to move leads to this status by selecting the applicable trigger and the flow step of Change Program Status.

    A
    Anonymous
    August 13, 2015

    Thanks Scott!

    A
    Anonymous
    August 13, 2015

    Hey Scott,

    What is the best way to use the program success tags? How do you get value out of this?

    Appreciate your insights!

    Steve

    A
    Anonymous
    August 14, 2015

    This is the link: Create a Program Channel - Marketo Docs - Product Docs

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