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A
Anonymous
January 28, 2013
Question

How do you run a last activity report in Marketo?

  • January 28, 2013
  • 1 reply
  • 1322 views
I need to run a report that shows the last activity date in which a lead/contact was touched via a marketing campaign. Since there is no Last Activity Date field in the smart list columns, how can I run this report in Marketo, not in SFDC.


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    1 reply

    A
    Anonymous
    January 28, 2013
    I don't think a report with custom columns will work for this as there are way too many possible dates.

    However, you can add a custom field to the lead record (e.g. Last Activity Date) in which you update its value using the {{system.date}} token every time an activity you want to track occurs.  You could then either export a smart list for the time frame on which you want to report with the columns you want to see. 
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