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Tim_Madel1
Level 3
February 23, 2016
Question

How do you measure the effectiveness of progressive profiling?

  • February 23, 2016
  • 1 reply
  • 1101 views

Is there a way to measure the effectiveness of your progressive profiling?

Can you determine how many times a field gets filled in from a progressive form versus how often it is displayed?

We want to know how far people are getting down the progressive profile funnel.

Thanks,

Tim

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1 reply

Dory_Viscoglio
Dory_Viscoglio
Level 10
February 23, 2016

Hey Tim, we have segments that display how much of a "completed profile" a person has. If they have certain fields filled out then they're in one segment, if they have all of our fields that we want filled out then they have a "completed profile", and they can be somewhere in between (we have several segments to define this).

It's sort of like a dashboard for us when we look at the pie chart of our entire database.

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