How do we show specific images to specific leads within an email? | Community
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Anonymous
November 10, 2015
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How do we show specific images to specific leads within an email?

  • November 10, 2015
  • 2 replies
  • 4698 views

Hello all!

We (@Celena Price and I) are new to the area of personalization in emails and we currently do not have a CRM integration with Marketo.

Here is what we'd like to do:

We have 27 Sales reps.  Each lead has a rep's name attached to it via a custom field (WAMNAME).

We need to be able to send emails to those leads that will have a picture of the correct rep for that specific lead. We have thousands of leads. It would be like using an image as a token.

We are not sure about the best way to accomplish this and have been reading about dynamic content, snippets, segmentations, etc. with hesitantcy to move forward without a "best course of action".

Thanks in advance for any insights!

Samantha Lee

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Best answer by Justin_Cooperm2

Another option is create another custom field with a URL to the sales rep's image in Marketo. You could run a few campaigns to say "for all leads with sales rep = John -> add URL company.com/myPicOfJohn.jpg"

Then you could just say that src of your image in your email is being filled by a token of that value -> {{lead.SalesRepPic}}

2 replies

Justin_Cooperm2
Justin_Cooperm2
Level 10
November 10, 2015

My recommendation would be to use an Email Script token for this if you are comfortable with that. If it is too intimidating, then you can use Dynamic Content on a region of the email where you would define each segment of the segmentation to represent leads for each of your sales reps.

Justin_Cooperm2
Justin_Cooperm2Accepted solution
Level 10
November 10, 2015

Another option is create another custom field with a URL to the sales rep's image in Marketo. You could run a few campaigns to say "for all leads with sales rep = John -> add URL company.com/myPicOfJohn.jpg"

Then you could just say that src of your image in your email is being filled by a token of that value -> {{lead.SalesRepPic}}

    Stijn_Heijthuij
    Stijn_Heijthuij
    Level 6
    November 10, 2015

    That's how I've done it previously and has more flexibility than a Segmentation. When enforced with Smart Campaigns it might just be the best way.

      Stijn_Heijthuij
      Stijn_Heijthuij
      Level 6
      November 10, 2015

      Hi Samantha,

      You could create a segmentation with 28 possible values (default). Then you could create a signature snippet that is segmented on this Account Manager segment. Each segment would then have the account manager's information and image.

      You can then add this snippet to an email by replacing (right click, replace with snippet) a block with a snippet.

      Depending on the segment you belong to (who your Account Manager is) you would receive a different image.

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