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September 3, 2018
Question

How do we create a lead funnel report in marketo?

  • September 3, 2018
  • 2 replies
  • 4675 views

Hi All

Below is the requirement for the report :

1.To understand the lead flow [ Inquiry > Engaged > MQL > SAL ] etc.

2.Average time (days) taken for a lead to move from one stage to another stage.

We are looking this report in funnel format.

Thanks

Prithvi

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2 replies

Josh_Hill13
Level 10
September 4, 2018

You need RCE/RCM.

Emily_Miller
Level 2
May 8, 2019

Is there a way to do so without RCE?

Level 8
May 9, 2019

@Emily Miller as a starting point, check out the Success Path Analyzer

RCE will get you a lot more information though! 

Level 8
September 5, 2018

If you have a lifecycle set up, you can kind of get at this data with the Success Path Analyzer. But Josh is right - to get the full impact of these metrics you need RCE.