How do I track my Adwords with Marketo? | Community
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Anonymous
June 15, 2016
Question

How do I track my Adwords with Marketo?

  • June 15, 2016
  • 1 reply
  • 2075 views

I am about to start a Google Adwords campaign, which will refer to a Marketo LP. How can I track that?

Thanks!

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1 reply

Robb_Barrett
Robb_Barrett
Level 10
June 15, 2016

Build your adwords URL appropriately:

URL builder - Analytics Help

From there, create a static list for all of your sources, medium, term, content, name, etc that you're going to use.

When someone visits your page, the UTM parameters will be shown.

Example:

example.com/ad.html?utm_source=email&utm_medium=banner&utm_term=TestTerm&utm_content=Version1&utm_campaign=ThisIsAnExample

Now, put in a workflow for Visits Web Page and then Querystring = one of your variables, so:

Email

Banner

TestTerm

Version1

ThisIsAnExample

Put each of the leads into one of the lists.  Even if their an anonymous lead, you should be able to add it to the list.

You can also look at a Web Page Visitors report and generate one for Known Leads and for Anonymous leads.

Robb Barrett
Adam_Vavrek1
Adam_Vavrek1
Level 8
June 15, 2016

Hugo, we track this by hidden fields on your Marketo forms. You can set Trigger campaigns based on the form being completed with certain values in the Querystring. More info can be found here in this Discussion: UTM Parameters as Hidden Fields - not coming through

Robb_Barrett
Robb_Barrett
Level 10
June 15, 2016

But that will only track the lead if they fill out the form.  If you want to track the lead regardless of form fill, the way I mentioned works best: visits web page.

Robb Barrett
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