How do I set up a A/B Subject Line Test for an email campaign? | Community
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August 19, 2015
Question

How do I set up a A/B Subject Line Test for an email campaign?

  • August 19, 2015
  • 2 replies
  • 873 views

I am trying to send out a few test subject lines to a SFDC campaign so that the tests go to 25% of them. Then once the winner has been declared, I would like that subject line to go to the other 75%. Is there a way to set this up? Thanks in advance for your help!

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2 replies

August 19, 2015

I am not sure.. But I think I would set them up in two different campaigns/programs. I'm interested in knowing too.

Josh_Hill13
Level 10
August 19, 2015

Please read the docs on this. It is easy to do with an Email Send Program.

https://docs.marketo.com/pages/releaseview.action?pageId=2359480