How do I send different emails from a smart campaign depending on what they ticked in a form?

Hi Beth,

Include send email in your flow step of your smart campaign with choices, say Choice 1. if Attending Event = True send email A. If Attending event = False send email 2, default choice do nothing.

Make sure you are using the correct field on form and on campaign' flow step.

If you do not want to send any email to leads which have opted for not attending even you can remove choice 2.

Thanks

Priyank

Hi Beth,

You will have to create a triggered Smart Campaign that is set up the following way :

• Smart list
  • Trigger : fills out form [Your Event registration form]
• Flow
  • Flow Step : send email with a "Choice" (click the add choice button on the top right of the flow step). Choice setup is:
    • If Attends the event = True (whatever you set in your form to capture that info -> send the detailed email
    • default : Do nothing

You can create variations on top of this, such as adding the registered lead in a program (use "Change Program Status" flow step), send an alert to someone internally, etc...

-Greg

One other thing to note here, is if you have a very high level of variability in the form, then you can use a velocity script to change the content of the email:  Email Scripting » Marketo Developers