How do I prevent oversending to an Imported list with 15K surplus leads? | Community
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Anonymous
August 4, 2017
Question

How do I prevent oversending to an Imported list with 15K surplus leads?

  • August 4, 2017
  • 1 reply
  • 1898 views

We were using this list on another platform (Knowledge Marketing) that allowed us to cap the number of leads we sent to at a certain number that we determined. In this case, the lists total size was 34K, and we only needed to send roughly 19K based on how the list and email was sold. With such a large disparity between what we need to send, and the size of the list I am not sure that any of the smart list filters would be able to narrow down the audience enough to not oversend.

Is there a similar functionality in Marketo that will allow us to cap the number of emails we want to deploy, instead of sending to the entire list?

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1 reply

Chris_Johnston
Chris_Johnston
Level 6
August 4, 2017

You can use the Random Sample Filter to populate a Smart List. If you had 50k names but only wanted 25k sent - create a smart list with Random Sample of 50%

    Josh_Hill13
    Josh_Hill13
    Level 10
    August 4, 2017

    There are some articles on using Random Sample.

    But there are at least two ways to do this:

    Option 1: in the campaign:

    • Member of Master List
    • Flow: if Random Sample=50, then Send email, otherwise do nothing.

    Option 2: dual campaign, dual list

    Run a flow that does

    • Member of Master List
    • Flow: if Random Sample=50, then Add to List 1, otherwise, List 2 (you can do this for any # of percentage breakdowns)

    then Run a flow:

    Member of List A, Send Email.

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