How do I prevent a negative behavior score change/deduction from triggering a trigger-based smart campaign? | Community
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Rahul_Ravulapat
Rahul_Ravulapat
Level 2
July 24, 2019
Solved

How do I prevent a negative behavior score change/deduction from triggering a trigger-based smart campaign?

  • July 24, 2019
  • 2 replies
  • 5473 views

How do I prevent a negative behavior score change/deduction from triggering a trigger-based smart campaign? In other words, if the attribute "Behavior score" changes whereby new value is less than previous value, I do not want my trigger-based smart campaign to fire? On the flip side, if the attribute "Behavior score" changes whereby new value is more than previous value, then only do I want my trigger-based smart campaign to fire.

I am using this trigger-based smart campaign as part of my overall Lead Scoring Program.

Any thoughts/insights anyone can share would be greatly appreciated. Ty!

Rahul

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Best answer by Jay_Jiang

My business use-case problem is I am using "data value changes" for attribute "behavior score" and whenever there is a deduction in behavior score, people are running through that trigger-based smart campaign and I do not want people to run thru the smart campaign if there is a deduction in their behavior score (only want people to run thru the smart campaign for addition of behavior score). Hope that makes sense. Let me know your insights. TY


Your explanation hasn't made it any clearer. Anyway, if you have only a few standard increments e.g. only ever +5, +10, +15 or +20... you can add them all to a campaign

If you want to trigger on any amount of increment to the score... you will need two custom fields and a webhook. 

2 replies

Rahul_Ravulapat
Rahul_RavulapatAuthor
Level 2
July 24, 2019

To further elaborate,  I am talking about when a lead has behavior score deduction (for example....like deduction of 20 points to the behavior score) so when that happens if the attribute "Behavior score" changes whereby new score is less than previous score, I do not want my trigger-based smart campaign to fire (in other words, ignore that deduction (ignore that particular behavior score change). Hope this helps with the clarification in troubleshooting this issue. TY

Rahul  

Rahul RavulapatiHead of Marketing Automation & Operations Rimini Street, Inc.
Jay_Jiang
Jay_Jiang
Level 10
July 25, 2019

like this 

    Rahul_Ravulapat
    Rahul_RavulapatAuthor
    Level 2
    July 25, 2019

    Hi Jay,

    Thanks for the suggestion but that approach will not work for my particular use-case since it is dependent on inserting static values for both new value and previous value and it needs to be irrespective of any particular score. So I am back to my original inquiry about how to setup the smart list logic of when a lead has behavior score deduction (for example....like deduction of 20 points to the behavior score) so when that happens if the attribute "Behavior score" changes whereby new score is less than previous score, I do not want my trigger-based smart campaign to fire (in other words, ignore that deduction (ignore that particular behavior score change).

    Rahul

    Rahul RavulapatiHead of Marketing Automation & Operations Rimini Street, Inc.
    Rahul_Ravulapat
    Rahul_RavulapatAuthor
    Level 2
    August 12, 2019

    Thanks everyone for all the insights and suggestions. By exploring all these options, I was able to come up with a solution that works best for my particular use-case. Much appreciate all the support received on this topic. 

    Rahul RavulapatiHead of Marketing Automation & Operations Rimini Street, Inc.
    SanfordWhiteman
    SanfordWhiteman
    Level 10
    August 13, 2019

    Please mark somebody's answer as correct, thanks.

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