How do I create a Smart Campaign to get 'Attended' from Zoom into Marketo? | Community
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R
RBurner-2
Level 2
June 14, 2021
Solved

How do I create a Smart Campaign to get 'Attended' from Zoom into Marketo?

  • June 14, 2021
  • 1 reply
  • 4284 views

How do you (how do I) create a Smart Campaign for an event to identify those that 'Attended'? I know this can be done but I can't quite figure out the logic. Feels like this should be simple. 🙂

 

I assume the Flow will have 'Change Program Status' to New Status: 'Webinar > Attended'

 

But how is that info passed from Zoom to Marketo?

 

Thanks!

 

Ronn

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Best answer by PhillipWi1

Hi @rburner-2 ,

 

So if you have the Marketo and Zoom integration set up correctly, Zoom will automatically pass the attendance information back into Marketo upon event completion. It will update the Program Status to be "Attended" for those people. So you don't need to create a smart campaign to do this.

 

If you mean "how do I identify them after the fact" then it would be a smart list where the filter is "program status of program X is "Attended".

 

Hope this helps!

1 reply

P
PhillipWi1Accepted solution
Level 9
June 14, 2021

Hi @rburner-2 ,

 

So if you have the Marketo and Zoom integration set up correctly, Zoom will automatically pass the attendance information back into Marketo upon event completion. It will update the Program Status to be "Attended" for those people. So you don't need to create a smart campaign to do this.

 

If you mean "how do I identify them after the fact" then it would be a smart list where the filter is "program status of program X is "Attended".

 

Hope this helps!

    R
    RBurner-2Author
    Level 2
    June 15, 2021

    Oh my. That's too simple! I'm embarrassed. Haha! You nailed exactly what I was looking for! I tried to make it difficult based on the previous integration methods. I had yet to see this Zoom <---> Marketo updated integration in action as opposed to the Campaign is Requested ---> 'Web Service API' days.

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