How do Folders and Programs relate to one another? | Community
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A
Anonymous
August 19, 2015
Solved

How do Folders and Programs relate to one another?

  • August 19, 2015
  • 2 replies
  • 2068 views

Good Morning!

We're working on integrating Marketo data into our Dashboard and in coding the solution we've noticed that both Folders and Programs can have leads associated with them.

Can someone explain if / how a Marketo Folder and a Marketo Program relate to one another?

We wouldn't want to pull leads info for both and end up with duplicate lead records on our side.

Thanks in advance and have a great day!

- Brie

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Best answer by Jessica_Cross1

Folders are a way to organize programs and keep your tree manageable for all your marketo users.  Leads do not belong to folders, they belong to programs, smart lists, list, segments, etc. I have folders to organize active programs, email nurturing programs, data management, lead lifecycle, scoring, and even inactive programs.

2 replies

Kenny_Elkington
Adobe Employee
Kenny_ElkingtonAdobe Employee
Adobe Employee
August 19, 2015

Hi Brie,

Not sure what you mean here.  Leads don't have any association to Folders whatsoever.  Folders and Programs are similar in that they can both be containers for assets, but leads can only be related to programs, through membership and not to folders.

Jessica_Cross1
Jessica_Cross1Accepted solution
Level 4
August 19, 2015

Folders are a way to organize programs and keep your tree manageable for all your marketo users.  Leads do not belong to folders, they belong to programs, smart lists, list, segments, etc. I have folders to organize active programs, email nurturing programs, data management, lead lifecycle, scoring, and even inactive programs.

A
Anonymous
August 21, 2015

Thanks Jessica!

My team was using the Get Folder by Name » Marketo Developers  endpoint and based on one of the responses ids we obtained for folders, we used the ID in a call for https://101-AKY-122.mktorest.com/rest/v1/leads/programs/1037.json and 100 leads were returned. Perhaps we got lucky and this ID also matches up with a program in our hierarchy?

[0] => Array

  (

  [name] => Borrell

  [description] =>

  [createdAt] => 2015-02-05T19:29:36Z+0000

  [updatedAt] => 2015-02-05T19:29:56Z+0000

  [url] => https://app-sj01.marketo.com/#ME1037A1

  [folderId] => Array

  (

  [id] => 1037

  [type] => Program

  )

  [folderType] => Marketing Event

  [parent] => Array

  (

  [id] => 47

  [type] => Folder

  )

  [path] => /Marketing Activities/Default/Active Marketing Programs/Events/Trade Shows/Borrell

  [isArchive] =>

  [isSystem] =>

  [accessZoneId] => 1

  [workspace] => Default

  [id] => 1037

  )

Thanks again!

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