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A
Anonymous
February 10, 2016
Question

How can I test emails in diff clients? (Outlook, Gmail, etc) - vs. Litmus

  • February 10, 2016
  • 3 replies
  • 6001 views

Hi folks,

I have used Litmus (https://litmus.com/) to test how my emails look in different clients - web, mobile, Gmail, Outlook, Yahoo etc.

Does Marketo have a feature like this or not?

I'm trying to decide if I'm missing something about Marketo or if using Litmus will be easier even if Marketo has this feature for final design checks on emails.

Thanks,

Katharine

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3 replies

Andy_Varshneya1
Andy_Varshneya1
Level 7
February 11, 2016

Hi,

Marketo doesn't have that feature built in natively, but it has multiple partners that specialize in all this with Marketo integrations. There are also external companies that don't integrate but also do it well, with prices ranging anywhere from free to 6 figures annually depending on the features you select.

Check out

  • Litmus
  • Emailonacid
  • 250ok
  • ReturnPath
  • DeliveryWatch
  • MailMonitor

Andy

A
Anonymous
February 11, 2016

Thanks Andy! What are your favorite external tools? In the free to $$$ range (hundreds, not 6 figures)?

Andy_Varshneya1
Andy_Varshneya1
Level 7
February 11, 2016

In that price range I've worked with Litmus and Emailonacid before, both of which I like. Emailonacid is the cheaper option of the two.

ReturnPath is also very good but also costs a lot more, typically in the 5 figure range.

    P
    pierceu25628284
    Level 7
    February 11, 2016

    You can't go wrong with either Litmus or EOA. Both great solutions.

    Hank_Hansen
    Hank_Hansen
    Level 5
    August 31, 2016

    For those of you using EOA, could you provide a high level summary of how you use it in your Marketo email workflow? Do you just use it for testing email client rendering after you have created an email or are there other aspects you use? If you use their email templates, do you bring those into Marketo? Or maybe you do everything in EOA - design & test in their builder and bring the final code into Marketo?

    Thanks!

    Frank_Breen2
    Frank_Breen2
    Level 8
    September 1, 2016

    If you are using templates for your emails, you really only need to test with EOA when developing the overall template and not email by email, as really you are only adding content to the pre set zone (but that decision is up to your organisation). If you are going to custom an email (Email 1.0), then the handiest solution is to copy and paste the custom code (raw HTML) and in EOA test it the via Email Testing on the left side menu, that way you don't have to send a sample to EOA and you can do things quicker, assuming you have the required Marketo email classes already.

    In EOA look for:

    Email 2.0 will be a bit different as it has a lot of Marketo's own syntax, so copying the raw code will throw up a lot of errors, so in this case, you'll have to have the code in Marketo and send a sample as normal to your EOA Auto-process Address. Again if your email is templated, you should only have to do this in the development stage. I suggest you utilize Modules more in Email 2.0 and test an email with multiple variations using that, then go towards a more 1 email template design rather than multiple templates that have different designs (Modules is the trick on how to do this).

    I hope this helps.

    Hank_Hansen
    Hank_Hansen
    Level 5
    December 8, 2016

    Thanks Frank. BTW - I've settled on BEE email editor for producing templates to use in Marketo. It's a great tool (Pro version is $10/mo) if anyone is interested. Bee Pro - Email Editor

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