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A
Anonymous
January 21, 2016
Question

How can I sync Marketo lead to SFDC as a person account?

  • January 21, 2016
  • 1 reply
  • 3038 views

I want some leads that come into Marketo from certain forms/landing pages to sync to SFDC as a person account and not as a lead. Is it possible to do this? Thanks.

Trent

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1 reply

J
Adobe Employee
JohnCl9Adobe Employee
Adobe Employee
January 21, 2016

Hi Trent,

All records synced from Marketo to SFDC have to be pushed as leads.  It's not currently possible to sync them as any other object.

There has been a lot of talk about making this possible though, and I'd encourage you to vote for any ideas in the ideas section that you like.

John

A
Anonymous
January 21, 2016

Thanks John.

But there is a way to convert a lead in Marketo from lead to contact, right? Could I automate that somehow, based on what form or landing page the lead entered on?

Grégoire_Miche2
Grégoire_Miche2
Level 10
January 21, 2016

Hi Trend,

I would rather manage that with a trigger in salesforce, as you will have to finely pilot the contact conversion. The Marketo "convert lead" flow step is rather rudimentary, IMHO, and will not enable you to pilot whether the lead should convert into a Person Account of not.

-Greg

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