How can I report email metrics by subject line for nurture programs? | Community
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Eve_Tate
Eve_Tate
Level 2
April 6, 2018
Question

How can I report email metrics by subject line for nurture programs?

  • April 6, 2018
  • 2 replies
  • 3087 views

I want to be able to report on metrics for the different subject lines used in nurture emails (in an engagement program) after carrying out A/B tests.

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2 replies

Amy_Goldfine
Amy_Goldfine
Level 9
April 6, 2018

I can't figure out a good way to get A/B test reporting at all, without manually adding to a spreadsheet. I would love for someone to provide an answer to this!

Amy GoldfineMarketo Champion & Adobe Community Advisor
Devraj_Grewal
Devraj_Grewal
Level 10
April 6, 2018

Eve,

What you can do is run an Email Performance Report and in the report's smart list, bring in the filter "Was Sent Email" and choose the email that was A/B tested. Now add a constraint to the filter for "Test Variant" and choose an option. You can load the report for this test variant and when you want to see the results for the other test variant, simply adjust the constraint option.

Amy_Goldfine
Amy_Goldfine
Level 9
April 6, 2018

That is *very* manual though!

Amy GoldfineMarketo Champion & Adobe Community Advisor
Devraj_Grewal
Devraj_Grewal
Level 10
April 6, 2018

Very true. Unfortunately, as of now there is no way to report on these subject line variants separately but in the same view.

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