How can I ensure a campaign does not fire retroactively? | Community
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ChrisM602
Level 4
September 2, 2015
Solved

How can I ensure a campaign does not fire retroactively?

  • September 2, 2015
  • 1 reply
  • 1344 views

I'm in the process of moving an auto response email from our current in-house email system to Marketo. This auto response email is generated once a lead completes a specific form on our website.

My problem is, we've been collecting lead info into Marketo via this same form since we started using Marketo. So I have thousands of leads who already fit the criteria of having filled out this specific form.

How can I make sure that my campaign only affects leads going forward, and does not retroactively send to leads who have filled out this form in the past?

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Best answer by Josh_Hill13

This will never happen in Marketo as long as you use a Trigger campaign. This is not like Pardot where it would run a flow on all leads.

Smart List = Fills Out Form is X on Page Y

Flow = whatever

Schedule = Activate, run once per lead.

1 reply

Josh_Hill13
Josh_Hill13Accepted solution
Level 10
September 2, 2015

This will never happen in Marketo as long as you use a Trigger campaign. This is not like Pardot where it would run a flow on all leads.

Smart List = Fills Out Form is X on Page Y

Flow = whatever

Schedule = Activate, run once per lead.

C
ChrisM602Author
Level 4
September 2, 2015

Thank you - I thought that was the case, but wanted to be sure. I appreciate the confirmation!

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