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Anonymous
May 28, 2014
Question

How can I a/b test two version of creative?

  • May 28, 2014
  • 1 reply
  • 639 views
I would like to A/B test two different emails to the same defined target audience. How can I set this test up?

Thanks!

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1 reply

Dory_Viscoglio
Dory_Viscoglio
Level 10
May 28, 2014
Hi Diane, Marketo recommends champion/challenger tests for emails that are used frequently, but I also find that they're one of the easiest ways to set up an A/B test. If you check out this guide, you can learn more about these tests.

If you don't want to do the champion challenger test, you can also take a look at this article.

Sorry not to break it down a little more, but they're both multi-step processes, and the Marketo guides are pretty good at describing what you need to do.
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