How are you capturing social media data in B2B? | Community
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Tyler_Hubbell
Tyler_Hubbell
Level 2
February 12, 2020
Question

How are you capturing social media data in B2B?

  • February 12, 2020
  • 3 replies
  • 2623 views

Hi all,

 

We are currently trying to figure out a way to capture social media data and how to use it in Marketo. Does anyone do this currently? If so, how do you capture the data and how are you using that data?

 

Anything helps!

 

Thanks,

Tyler

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3 replies

Tyria_Saul
Tyria_Saul
Level 2
February 12, 2020

We track leads that come from social media using urls. We have programs for platforms like LinkedIn and have a smart campaign that says if a lead fills out a form on any page with linkedin-organic, for instance, in the url, give LinkedIn program the credit. 

Jasmine_Chin
Jasmine_Chin
Level 2
February 13, 2020

We use UTMs on our social links and track them in Marketo via filters of the UTM parameters 🙂 

P
PhillipWi1
Level 9
February 13, 2020

Depends what you mean by "social media data".

 

As others have noted you can capture parameters of new leads on Marketo landing pages, or capture details that people consent to giving you via LinkedIn lead gen forms / Facebook lead gen forms. But you can't take data on likes and comments and put that into Marketo as an interaction, if that's what you mean. 

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