How are people handling unsubscribed customers and customers with an invalid email address? | Community
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Nate_Oosterhous
Level 7
December 1, 2016
Question

How are people handling unsubscribed customers and customers with an invalid email address?

  • December 1, 2016
  • 2 replies
  • 1628 views

Hi All!

Question:

How are people handling unsubscribed customers and customers with an invalid email address?

Thanks ahead of time!

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2 replies

Grégoire_Miche2
Grégoire_Miche2
Level 10
December 1, 2016

Hi Nate,

2 different situations:

  • Unsubscribed: we either alert the sales rep in charge or simply do nothing
  • Invalid: we either alert the sales rep or extract the list and have telemarketing / telesales or BDR's to call the customer and check for a replacement.

-Greg

    Josh_Hill13
    Josh_Hill13
    Level 10
    December 1, 2016

    agreed.

    We do not automate invalidation for Customers.

    Jessica_Kao3
    Jessica_Kao3
    Level 7
    December 1, 2016

    We also ensure that all the emails that the sales folks are sending to are filtered out for unsubscribes and email invalid before they hit up their send list. 

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