Hiring an automation manager- suggestions on a Skill evaluation project

Question

I am in the process of hiring am automation/operations manager and looking to have him do a project of some sort to help me understand his level of expertise. Is there anything else I can do to confirm skill level?

A few ideas I have are:

Identify lifecycle operational campaign, what are the rule and is there already a campaign set up based on lifecycle status?
How many leads are in nurture campaigns that are not identified as MQLs
Build a campaign for an upcoming event
- how would you identify the audience?
- how would you create content/emails
- what would be your strategy for pre-during-post
- Create a smart list (include parameters)
- how would you test and learn in real time to inform content/deliverability etc.

Please let me know if you have any other ideas.

Josh_Hill13 · Answer

Those sound good.I tend to ask questions (and you can search on this to find my site as well as other people's suggestions).How would the person approach an Engagement build?have them do a Marketo Audit and see what the person says about your system.what are the steps to do X? A lot of people have trouble describing how they do the work or the exact order things should occur.how do they scale email and page templates? The correct answer is folder tokens and modules and program templates.

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