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A
Aviera
Level 1
March 30, 2023
Solved

High Delivery Rate. No Opens.

  • March 30, 2023
  • 1 reply
  • 2141 views

Hello, 

 

We sent an email out the other day. imported a list pulled from ZoomInfo. Add personalization (name in SL and company body). 

Checking stats, 91% delivery rate (700) and 0.9% open rate (6), and a 0.9%(6) unsubscribed rate. 

This seems off as we generally see a 20-30% open rate. 

Is anyone facing the issue? Do you have any suggestions on what to do?

 

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Best answer by SanfordWhiteman

It would be irresponsible to discuss this without first pointing you here: https://nation.marketo.com/t5/knowledgebase/best-practices-for-purchased-data/ta-p/248405.

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
March 30, 2023

It would be irresponsible to discuss this without first pointing you here: https://nation.marketo.com/t5/knowledgebase/best-practices-for-purchased-data/ta-p/248405.

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