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June 27, 2016
Question

Help with PPC tracking, using UTM parameters

  • June 27, 2016
  • 2 replies
  • 1928 views

Hi all,

We are having quite the issue tracking PPC traffic. Marketo Support has explained that apparently UTM parameters are not tracking past the original landing page, and that custom code would be required if we want to track conversions on deeper pages.

I find it extremely hard to believe that there aren't customers who are tracking PPC with UTM parameters successfully, without custom code.

Has anyone had this same problem, or have any thoughts on how we might remedy it?

Note: we use hidden fields to capture the source, medium, and campaign parameters.

Thanks so much in advance!

Sarah Loeb

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2 replies

Josh_Hill13
Level 10
June 27, 2016

Yes, Sanford has posted the code before, but your developers should assist you with this.

June 28, 2016

We use UTM parameters for attribution tracking for VisIQ. In all of my tests the tracking works through the entire customer journey on our site. but, your developers should be able to help