Hello, what means "Engagement" in such a Marketo dashboard ? and how to get these Leads ? | Community
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Pascal_Rawsin
Pascal_Rawsin
Level 1
November 17, 2016
Question

Hello, what means "Engagement" in such a Marketo dashboard ? and how to get these Leads ?

  • November 17, 2016
  • 2 replies
  • 1555 views

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2 replies

Chris_Johnston
Chris_Johnston
Level 6
November 17, 2016

Bonjour Pascal,

It is a Proprietary Score that Marketo assigns from 0 - 100.

Understanding the Engagement Score - Marketo Docs - Product Docs

Josh_Hill13
Josh_Hill13
Level 10
November 17, 2016

I'm not sure anyone uses this score for anything. It indicates how well your content resonates.

But, you do not "get these leads". There may be a filter constraint on Engagement score, but I'm pretty sure this is not available.

Sara_Greaves
Sara_Greaves
Level 4
November 17, 2016

Hi Pascal,

Like Josh mentioned, you can't "get leads" from the engagement score. Were you hoping to use your "engaged" leads in another campaign? If so, you can create a smart list that looks for leads who completed whatever activities you would like to use in another campaign. For example, you can use the leads who clicked the primary CTA link in this email to target in another campaign.

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