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A
Anonymous
May 9, 2017
Question

Heatmap for Emails

  • May 9, 2017
  • 1 reply
  • 4567 views

  Hi Marketo Community,

Does anyone know of an integration that I could see what areas of an email have the most interaction?

Thanks!

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    1 reply

    A
    Anonymous
    May 10, 2017

    Hi Allison - I don't have experience with vendors, but I've seen some clients solve for this using URL parameters to indicate where the link was placed in the email. It's definitely not as scalable as a third party integration, but could at least get you started...

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    May 10, 2017

    Actually, you don't need to use URL params.  The Clicked Email activity can be constrained by the ID of the <a>.  So you can have

    <a id="top">
    <a id="bottom">

    And then run a report on each one if you're curious.

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