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August 21, 2015
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Heat Map / Click-Through Reports

  • August 21, 2015
  • 11 replies
  • 9958 views

As a former Silverpop user, I was spoiled with their heat-map reporting of click-throughs that made it VERY easy for our team to identify clicks on specific parts of a newsletter visually. With Marketo, we have to run a report on clicks and this process is cumbersome and often takes a significant amount of time when trying to run a report.

Below is a snapshot of what Silverpop/IBM heat map shows:

11 replies

February 7, 2020
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