Adobe Employee

Question

Have You Taken The Marketo Logo Survey?

Forum|Forum|8 years ago
August 2, 2017
6 replies
5165 views

Marketo is exploring a modernization of our logo and brand identity as we enter our next phase of company growth. As one of the thousands of passionate marketers who are part of the Marketing Nation®, we value your feedback. We'd love to have you weigh in on our current logo and show you some options for what the Marketo of tomorrow might look like by taking this survey. It should take no more than four minutes.

Thanks for being a valued member of the Marketing Nation!

Marketo

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Devraj_Grewal

Level 10

Have taken the survey, thanks for letting clients weigh in. My main advice is that since the Marketo logo is so familiar already, to not deviate too much in the new logo.

Janet_Dulsky

Author

Adobe Employee

@Devraj Grewal, thank you, so much, for taking the survey. Your feedback, and the feedback of our other customers, is very important to us. We know there is a lot of familiarity with our current logo and want to be sure we carefully think through any possible changes.

Thanks, again.

Janet

Brittany_Stover

Level 4

I agree! Some of the options were vastly different than what is recognized in the industry. Change is always great and whatever is decided will be well received, I just hope you don't shy away from what made you Marketo in the first place. There are several iconic logos out there that have evolved but all of the heavy hitters keep the same icon throughout the changes because it became so recognizable.

Good luck!

Janet_Dulsky

Author

Adobe Employee

Great points, @Brittany Stover. Thanks for weighing in.

Janet

Darrell_Alfons2

Level 10

Yup I took it as well.

Janet_Dulsky

Author

Adobe Employee

Thanks, @Darrell Alfonso!

Grace_Brebner3

Level 10

Though none of the options really struck me as "oh, totally get it, love it", I think there's a few in there that have potential (also, some options where I liked the logo but not the font, & vice versa - anyone else find that?)

But it's been a long time coming, I'm looking forward to seeing how the branding and UI updates play out.

Janet_Dulsky

Author

Adobe Employee

@Grace Brebner, we're excited about the exploration as well. Stay tuned!

Thanks, Janet

P

pierceu25628284

Level 7

Overall was not super impressed by the new options. I get the idea to rebrand and make it new and fresh but I don't think any of the options you had in the survey were better than what you have now.

Janet_Dulsky

Author

Adobe Employee

@Pierce Ujjainwalla, thanks for the feedback. We should have an update on the survey shortly.

Janet

A

Anonymous

There is an article posted in the community today with the feedback: Here's What You Told Us: Marketo Brand Feedback

T

Tom_Kerlin2

Level 7

I took the survey too and I feel the same way - I prefer the existing logo more than the other options. It's nice to modernize but please don't marginalize your fan base in the process.

I think one of the options looked almost identical to the Mercer logo (Mercer | Make Tomorrow, Today ) .

Tom Kerlin

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